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CAITLIN DURHAM
M.A. Integrated Marketing Communication Portfolio
Hi there & welcome to my professional portfolio! I am excited for you to browse through the work I have completed during my time in the Masters of Integrated Marketing Communication program at the University of North Carolina Wilmington.
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GRAPHIC DESIGN
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ANALYSIS
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PROJECTS
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UNCONSCIOUS BIAS
IN HEALTHCARE
Diversity & Inclusion
Diversity and Inclusion is important for all brands in all fields and in this project, I discuss how Unconscious Bias affects inclusion in Healthcare. This presentation provides in depth research presented to a panel of healthcare officials that have a say in what affects unconscious bias and how it can evolve.
VIDEO: WHITE CLAW
Digital Storytelling
Digital storytelling is important for a brand because it allows the brand to come to life and gives consumers a better visual of the product that they love. This product is a script of a commercial advertisement for White Claw to present to consumers featuring a celebrity that they can connect with.
HAS A SHIFT IN DIGITAL MARKETING IMPACTED CONSUMER BEHAVIOR?
Research Paper
Brands- food chains specifically- have taken to social media to make their mark on consumers be a part of their everyday lives. In this research paper, I have in-depth research outlining the shift to digital marketing and how it has impacted consumers.
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CREDENTIALS
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FORTÉ REPORT
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The Forte survey reports on my strengths as a communicator and how I have adapted as a communicator over my time within the program. The information for this survey is gathered through a series of questions that helps gain insight into my communication style.
This report also shows what motivates me in a work environment as well as what demotivates me.
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RESUME
Professional Experience
July 2021 - Present
TECHNICAL RECRUITER:
ETTAIN GROUP
September 2020Â - April 2021
GRADUATE ASSISTANT:
UNCW COM STUDIES
January 2019- May 2020
DIGITAL MARKETING:
MIGHT AS WELL
August 2019- December 2019
ACCOUNT MANAGER:
PIER601 CREATIVE
January 2019- May 2019
DIGITAL MARKETING:
VIAMARK ADVERTISING
March 2018- February 2019
SPONSORÂ COORDINATOR:
DUBTHON
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Dale Carnegie
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."
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